Your web page is your internet business’ front to the world, and the impression it makes is what will make or break your business. There’s been an awful lot of design thought put into making web sites more attractive, some good - some bad. Here are a few Web Marketing Strategies we’ve learned since the web first started going commercial in 1993.
First, people will notice your site’s color scheme before they see anything else. When assembling your site, put some thought into your colors and how they’ll be used to set your company’s thematic presence; make sure they’re consistently applied, and reflect on how the colors resonate with you emotionally. Choose colors that highlight your products, and don’t overwhelm.
Building off of a consistent color scheme, make sure the theme and layout are consistent throughout your site. It’s a part of your image, and it’s a part of what people will remember about your site. Put the navigational tools in the same place on every page, and consider using server side includes to make sure that they’re present on all pages.
Another thing to avoid is the overuse of effects and images. Some sites use fade in and out, fancy page switchers and graphics. Although pretty, they can slow down the navigation significantly.
Choosing a good theme, colors and layout will compensate for avoiding some of the more fancy options. Keeping my page consistent with the use of common plug-in’s and limited effects, is of great benefit with smart web marketing strategies and will be for you too if you implement it.
When designing your site, it is important to let people know what your contents are right away. Have a good site index and clear intentions. Your messages need to be conveyed in a clear way without using jargon that most people would not understand.
Focus on your content; it’s why people are coming to your site. Focus on navigability; a good index and clearly stated intentions will do wonders for repeat visitors, and make it likelier that you’ll get repeat visitors. When writing content, avoid jargon, and speak in nice, clear sentences. Sure, you can say that the CSS manifold space explificates the eigenstat of the user interface experience but if your eyes glazed over on that, imagine how a whole site of that would read.
Maximize your audience potential. Focus on clarity of communication above all else, and focus on human readable web pages. A lot of internet sites focus on Search Engine Optimization to the extent that while web spiders get lured in, human readers hit the back button fast. It’s your information that’s pulling people in and making them read the site. Cater to that. Lastly, update, update, update. Remember the mention of a content management system? The purpose of that is to make sure that you can update the site painlessly and easily, and give people a reason to come back. Always be on the look out for a new informational value add for your site which is one of the top web marketing strategies.
